Promotions

Promotions are important as part of a larger campaign. We use promotions to add inertia to a campaign as it rolls along. These promotions can range from direct marketing hits with corporate gifts to POS discount offers.

We can source direct marketing items from anywhere in the world and have had great success in the past.

We did a major campaign for Afroteq, part of the campaign was this direct marketing tactic.

Brief:
Afroteq needed to consolidate their brand and communications campaign. When we went to see them, their promotions simply stated who they were and what they were doing.

Campaign:
Facilities Management is about applying the proper systems to save time and money. The company is run by women and we saw a great opportunity to capitalise on the fact that women are usually a lot more organised than men. In other words, they have better systems. Our tongue-in-cheek campaign “Honey, where are my keys?“ was born.