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| Client: |
Soccer Laduma - City of Goal |
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| Media: |
Custom Décor
Logo, Décor, Website, Brochure, Interactive Map |
| Brief: |
Soccer Laduma is the largest weekly read publication in SA with over 2 million viewers. We were to communicate this to advertisers, media planners and agencies.
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| Solution: |
Soccer Laduma is the largest weekly read publication in SA with over 2 million viewers. We were to communicate this to advertisers, media planners and agencies.
Brainstorm conceptualized The City of Goal concept as the viewership of Soccer Laduma is comparative to the population of a city. Two very successful events were held in C.T and JHB with entertainment from John Vlismas, Chix with Stix and Goldfish all set against the backdrop of a visual representation of a virtual city. |
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