Poggenpoel Diamonds

Billboard design

This billboard which appeared in and around Sandton was designed to convey a feeling of mystery and intrigue. It shows a man discovering a ring inside a cave and the wording reads “Beauty is not made, it is discovered”

The image conveys the unique, almost magical quality of the exclusive rings created by Poggenpoel Diamonds. All details on the billboard were big and bold, ensuring that the message came across easily and effectively