Combat force and R&I Security

Direct Mailer

The client requested a mail drop leaflet to increase sales.

Still revered for its high impact and sheer size, the billboard is the only media format that can’t be ignored, switched off, or thrown out.

We did some research and noticed that competitors leaflets were tedious and uninteresting and simply listed products and services.

Because of the general 3% attention success of mail drop leaflets, we insisted on designing something that would say “pick me up and read me”.

An intentionally shocking visual renders this leaflet irresistible to the eye. It conveys the reality of the dangers many people face in South Africa.

With the alliance of skills provided by Combat Force and R&I Security, you will feel safer and more secure. This is carried across as the leaflet is opened to reveal a gentle, warm family picture and the message encouraging people to call Combat Force and R & I Security.