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| Client: |
Rest Assured |
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| Media: |
TV Advert |
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• Distinguishing Factor - A very different angle with special
attention given to lighting and style.
• Appeal - Humour and warm emotion.
• Objective - Brand awareness reinforcement of campaign theme.
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| Brief: |
Most adverts for beds are rather staid. Rest Assured wanted a fresh approach in order to elevate the brand. We were tasked with bringing through the core message that “ Rest Assured has made sleeping a whole lot more comfortable” |
| Solutions: |
The main actor is presented in 3 different scenes in which he falls asleep in unlikely places. This emphasizes the fact that he did not sleep on a Rest Assured bed. The Rest Assured market is fairly diverse and hence 3 scenes were specifically chosen to appeal to the:
• The family man in Artwork
• The businessman in Lift
• Young individual in Happy Birthday
The first 2 adverts are on air at the moment on DSTV and
so far the campaign has been a great success. |
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